If you’re looking for a way to better market your business online, then it’s time to turn to social media. Specifically, social media outlets like Facebook provide an outlet for spreading the word about your business, engaging with customers (and potential customers), and keeping your loyal customers up-to-date on the latest company news.
One great way to increase user engagement on your business Facebook page is to run regular contests for those who “like” your page; it’s easier than you think. Below are some examples of Facebook contests you can set up in a matter of minutes.
1. Upload a Picture to Win
One great way to get users engaged is to hold a contest that challenges them to upload a photo that’s relevant to your business or industry. For example, if you run a travel agency, hold a contest where users upload photos of their favorite vacation photos. The winner receives a discounted travel package or something similar.
2. Comment to Win
Another effective way of spreading your web presence while having fun with your users is to hold a contest where they’re require to comment on a status posted on your page. You could have them fill in the blank or answer a question. From there, you can choose your favorite comment or simply choose a winner at random.
3. “Like” to Win
One of the best ways to get people participating in a contest is to make it a “‘like’ to win” contest, where users simply have to “like” a specific status or photo to be entered. This one is not quite as unique or entertaining, as the winner must be selected at total random–but it can still be a fun way to spread the word about your business.
4. Caption to Win
If you want to get a little more create with your Facebook contest, consider posting a photo and asking your audience to caption it for you. The user who posts the most creative, funny, or witty caption by the end of the day is deemed the winner!
5. Solve to Win
Finally, if you’re looking to challenge your users, you can’t go wrong with a contest where you post a riddle and have them solve it. Of course, you should plan for the likely event that more than one person will solve the riddle; in such a case, you may want to do a drawing among the people who solved it correctly to determine the winner.
Post by Terri-Ann Cormier
© 2015 – 2016, Executed Solutions. All rights reserved.