- Q?What are the set-up fees?
Set-up fees vary depending on the level of work, whether we are being retained as a social media manager or for just a one off project such as a blog implementation or website design. Our typical set-up fee charge (again based on the project or service) is approx $300 and goes up from there.
- Q?How often are metrics analyzed and sent?
Well that really depends on the client. We have some clients that want weekly, monthly and sometimes (rarely) quarterly reporting. So, the choice truly is yours. Our goal is to customize a plan of action for your social and online brand strategy and analyze as frequently as possible to make the necessary changes to improve your social brand.
We are here for you and will go above and beyond to give you and your key decision makers the metrics they need!
- Q?What is social media?
As per my favorite internet friend Wikipedia. “Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.”
Basically put, social media is another ‘media’ channel, like the newspaper or radio, that offers another form of communication to interact with your audience.
The beauty of social media is that it is not only one sided, such as a website. Social media allows interaction from both sides (brand and customer).
- Q?What is a Hashtag?
A hashtag is a word or a phrase preceded with the number symbol #. Twitter users first adopted the use of the hashtag and it was intended to mark keywords or specific topics of conversation/events within a tweet. Twitter users created this organically as a way to be able to better put messages in categories.
Here is an example of a #hashtag used just today by Twitter.
Recently hashtags are becoming more popular in other social networking sites such as Instagram, Pinterest, Google +, and many others.
- Q?How often should we post on social media?
If I had a quarter for every time I get asked this question – well I would be enjoying some finer wine right now. The truth is there really is no cookie cutter answer. It quite honestly depends on your brand, your customers and the expectations of them. However, there are some not so hard and fast rules that I typically share. Now, I’ve heard many different ranges from this, but typically like to stay within the following:
Facebook – at least a post a day, and I typically say to a maximum of 5 posts or you risk losing fans. Consistency is always key when writing content for Facebook. The thing I like to remind people is that you don’t want to get a customer to a point where they unlike or turn of notifications to your page. My average for my clients is 2x daily.
Twitter – is truly a revolving wheel. As soon as you put a post up, hundreds others bump you off your followers feed. So again consistency is key, you as a brand, person will get into a rhythm that works best for you. At minimum once per day, however you could post slightly more than Facebook knowing that your followers are not all going to see the posts. Make sure you have something special to say and you’re not only posting sales and promos or again you WILL lose your follower base.
- Q?Is social media only for B2C not B2B?
With today’s technology the market message may be different with B2C vs B2B, however the channels are likely the same. Studies have shown that B2B purchasing decisions are typically made word of mouth. Word of mouth is social media today! A lesson I was taught a few years ago, and I now share with my clients is: ” Your clients are already online talking about you (good and bad), your job is know what they are saying and be prepared to react as necessary. ”
Social media for brands is really no longer an option, it doesn’t mean you are required to jump into ALL, it means you need to sit down and figure out where you can best spend your time, and money to better interact and engage with your customers.
- Q?What is the main role of a social media manager?
Social media managers work with companies (of all sizes), agencies, and not-for-profits.
Their roles can be many or minimum. It ultimately depends on the end goal of the brand, and how many hands will be assisting in the effort.
Overall typically a social media manager will help with the following:
- Create a social media strategy
- Assist in creating a social media policy for the company
- Design cost effective budgets for social media efforts
- Plan and manage social media campaigns
- Manage social media day to day activities
- Create content for social media networks
- Write relevant, brand specific content for blogs
- Post and comment on relevant blogs
- Engage in conversations with fan base
- Develop KPI’s to better measure the efforts of the brands social media
- Provide analysis and metrics on social media efforts
- Monitor trends in social media related to your space
- Monitor competitors online presence
- Stay up-to-date on social media trends, technology and your industry trends
- Q?What other services do you offer that may not be listed on the site?
We like to think of ourselves as a one-stop shop when it comes to your social media and online brand. We started as a social media management company and have since grown into what we are today. Customers like yourselves are looking for combined invoicing, a trusted source of information and resources, and expertise. Because of all this, we have also offered some of the following services for clients:
- Basic website design (via WordPress)
- Blog Implementation
- Research (market and resources)
- Email Marketing
- Graphic Design
We have partners in many different channels ie:(video, graphics, software, etc). Don’t see what you are looking for? Just ask, chances are we have the ability to source it within our own team or via our trusted partners. Leave the hard stuff to us!
- Q?What sort of a pricing structure do you offer?
We don’t offer packages per-say , as we’ve learned that clients come in all shapes and sizes with very specific needs. We work our packages custom to fit into exactly what your goals and needs are. We can be as little or as much involved in your online brand strategy and overall management of your social media networks as needed.
But if you need a starting point, typically our monthly retained management services start in the $299 range for basic management. However we work project based as well, and for that the pricing is never the same for two clients.
- Q?What social media channels can be managed by a social media manager?
Here at Executed Solutions we have the ability and expertise to assist your brand in managing the following social media channels:
- Google +
- LinkedIn (Company & Personal Pages)
- Blogs (WordPress & Blogger)