In today’s world, most people’s lives are dominated by the digital. Between programs like Gmail, Facebook, Twitter, and Instagram, we spend as much time with the digital as we do in the physical. Part of this is simply because of the entertainment value – after all, who doesn’t want to see the 100th post of their friend’s newborn? – but another part is because of the inefficiency of the process.
IFTTT offers a solution. Standing for “if this then that,” IFTTT provides users with a way to automate a number of processes that required manual effort before. For instance, you can set up a process (called a ‘recipe’) that automatically publishes a Facebook post about a photo anytime you upload something to Instagram.
However, the true power of the tool lies in the way it can be used to automate your marketing processes. With social media becoming the number one tool for reaching out to and connecting with new customers, IFTTT allows you to spend your time doing so much more effectively. Rather than working on individual platforms constantly, you can employ IFTTT to simultaneously post updates to all of your platforms at once.
It can also be used to share images, infographics, and other content that might prove useful to your audience. For example, any time you favorite something on Twitter, you can set up a recipe that will send the link to your followers with a predetermined message. Wouldn’t that make life simple, rather than taking the additional time out of your day to copy and paste the link into an email list? Sure, it may take only a few seconds – but all that time adds up after a while.
Signing up for an account is simple. Just visit ifttt.com, fill out the form, and you’re set. There are a number of recipes on the site that you can browse – 11755 pages worth, actually. Almost anything you can imagine has been automated, and taking advantage of this automation is the key to streamlining not only your marketing efforts, but your life. Think of all the time you’ll save that can better be spent furthering your business and making new connections. The program is also available as a free application download for both Android and iOS devices, allowing you to carry the automation with you.
It’s never been easier to automate your life and focus on the things that matter than now.
Post by Terri-Ann Cormier
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