Google Authorship Perks

So you’re an author, you blog, you write articles on other sites? Are you taking advantage of the perks of Google’s Authorship? If you are, excellent! If you are not – well lets talk about the advantages.

The question to ask yourself is: “Does Google know that what you write or blog about equals you as the author?”

Basically Google’s Authorship offers you many advantages, it enables you to become established as a known author on a specific topic you write about via Google search engines.

Have you ever thought why some authors have a face next to their blogs, and some don’t? Well, this has everything to do with Google’s authorship. This is considered a “rich snippet”. It creates a more credible resource, it makes your post/website stand out!

Now, Google has very specific instructions on how to Link your Google+ profile to the content you create, however some parts of it are slightly confusing, and not exact.

Google’s instructions state:                                                                                            

You can link content you publish on a specific domain (such as www.wired.com) to your Google+ profile.

  1. Make sure you have a profile photo with a recognizable head-shot.
  2. Make sure that a byline containing your name appears on each page of your content (for example, “By Steven Levy”).
  3. Make sure that your byline name matches the name on your Google+ profile.
  4. Verify that you have an email address (such as stevenlevy@wired.com) on the same domain as your content. (Don’t have an email address on the same domain? Use this method to link your content to your Google+ profile)

So, are you wondering just what this looks like? See some examples of some of my Lessons in Life authorship Google search results.

Google Authorship Google Authorship Perks

Google Authorship2 Google Authorship Perks

Google needs to know your written posts are legit. So because of this they have a list of things that you need to do – however it is worth it in the end, I promise!

If you don’t already have a profile on Google +, this is your cue to go get one. It is extremely important that you complete it, all the way down to the “Contributor to” field.

1. Go to https://plus.google.com/ and login with your user and password.

2. Click “Profile” on the left.

3. Click “Edit Profile” near the top-right.

4. Scroll down towards the bottom, and find “Contributor to” – click and add any sites you are a contributor to. Add the name of the website /  blog and then of course the url.

Google Authorship Contributor Google Authorship Perks

It’s important that each time you write a post on a site that you use the same author name as seen on your Google + account. Ie: Post by Terri-Ann Cormier or By Terri-Ann Cormier.

Google’s instructions states:

If you publish a blog or site featuring content by a single author, the simplest way to identify author information is to add a link to your Google Profile on every page, like this:

<a rel="author" href="https://profiles.google.com/109412257237874861202">About Matt Cutts</a>

rel="author" tells Google that Matt is the creator of the site.

Here are a couple of great examples, both of which use the Google Profiles button:

  • Silicon Filter (check the upper right-hand corner): <a rel="author" href="http://profiles.google.com/f.lardinois">
  • Radioactive Yak (check the right-hand column): <a rel="author" href="https://plus.google.com/111169963967137030210/posts"

Once you’ve linked to your Google Profile from your blog, add your blog URL to the Links section of your Google Profile.

For WordPress users WP-Biographia is a fantastic author bio box that can post at the end of all your articles, with links to your Facebook, Google +, LinkedIn, etc. Just ensure you have an uploaded avatar via Gravatar or a plugin like Simple Local Avatars. Like the one you see at the end of this post.

All in all it is extremely worth it to ensure your articles are linked to YOU! Just a point, it can take months, weeks or when we are lucky days for this to show up on Google’s search results.

Any questions, comments – just post below icon smile Google Authorship Perks
Post by Terri-Ann Cormier

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