Pinterest and Your Business: How To Utilize This Social Network as a Marketing Tool

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When business owners think about social media and launching a new campaign, they often focus their efforts on two of the most popular networks on the web: Facebook and Twitter. However, three years ago Pinterest entered the social networking scene and its impact on marketing and content generation has been explosive. By April 2014, 70 million users have pinned more than 30 billion pins on 750 million different Pinterest boards. With numbers like these, business owners need to figure out a way to make themselves known on this unique social network.

Tips for Using Pinterest To Market Your Business

  • Start by updating your website and add “Pin It” buttons to your products, your content and your logo. This makes it easy for people to save your best products and articles to their pinboards while also sharing your business information with their Pinterest followers.
  • Pin your own content, but keep your name relevant by pinning buzz-worthy content as well. Pinterest is largely based on repins — 80 percent of activity on the site is repins — so you will want to generate brand awareness with relevant content that people are talking about right now. Accomplish this by creating a new blog post about a recent news item, or utilize a popular infographic and write about its relevance to your business on your site. Pin the content to your pinboard with a nice visual aid, such as a high-resolution photo, and watch the number of repins soar.
  • Hold a Pinterest contest. For instance, if your business sells a particular type of product, announce that you are having a giveaway. Create a special pin and tell your customers to pin it to their pinboards in order to enter the contest. This helps generate buzz about your brand and also raises awareness about the products that you offer.

Pinterest provides business owners with new and exciting ways to connect with their customers. While this social networking site requires a different approach than other popular networks, it has still proven to be very valuable for business owners who want to increase their presence online.

Post by Terri-Ann Cormier


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