Using Google+ for SEO

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Google+ is continuously rising in usage and has quickly become the 2nd largest social platform globally. It is now time for you to look at Google+ more seriously in your strategic thinking and planning for your brand. A recent study by GlobalWebIndex shows below that Google + had risen by over 27% users between Q2 and Q4.

social-active-usage-2013

Let’s face it, Google is Google – the most popular search engine. Google has enabled us as brands the opportunity to rank high on popular search terms locally, when previously this was left for larger brands with deep PPC pockets. By utilizing some of Google’s tools and implementing a few tricks, your brand can climb the rankings and begin to reap the benefits of your hard work.

Open a Google + Page

I get that this sounds direct, however in my own research and the research done by countless others – stats are showing that in the Google searches, a Google+ page shows up more times than not. Having a Google+ page that is verified gives you more opportunity to connect with future clients, and teaches Google (the search engine) about your business, bringing more relevance to your brand.

Post Regularly

Easier said than done, I know. It’s another social media platform that I am asking you (nicely) to start using for your brand. However, if you are serious about having better rankings, more traffic to your website, and a larger demographic reach – then posting regularly continues to create relevance around your content and thus your brand.

Get Reviews

This is a big one. Studies show that once a Google+ page has 10+ reviews, their SEO (search engine optimization) increases and thus their ranking moves up in Google searches.

The issue I always found was sending someone to my Google + page was that it has a ridiculously long url.

google+-url

 

Now, there are a few options to make this url more ‘user friendly’ and easier to share with current and potential clients.

1. Google+ page verification request

You can request by Google to have your page verified, enabling you to have a vanity url such as that we see on Facebook  ie: (www.plus.google.com/+ABCCompany). In order to put in for this request, you need to full under the following eligibility criteria.

  • Your Google+ page must be authorized by your commercial entity, organization, brand, or product.
  • Your Google+ page’s profile must contain a link to your organization’s website.
  • Your organization’s website must connect to your Google+ page, by adding the Google+ badge or by adding a snippet of code.
  • Your Google+ page must already have a meaningful number of followers.

2. Create your own vanity url

A fabulous service by gplus.to, enables you to have a little trick up your sleeve and send people to a much more user friendly url, without the need to go through Google’s verification request.

Vanity-Url-Google+

 

All that you need is your Google+ ID, which you will find in the address bar when on your profile or page. Once you use this service, the vanity url is yours forever. This is great for putting at the bottom of email signatures, on invoices, letters, etc.

So why have I just explained all of this, when the title was ‘Get Reviews’? Well, it is very difficult to send people to your Google+ page with that ridiculously long url, so with a vanity url – you can start sending people there regularly in order to receive more reviews.

We offer a one page explanation for companies wanting to send clients to their Google + page, showing customers exactly where to go and how to do complete a review. It is completed in a much more visually attractive format, with less text. If you would like a copy of this for $25, it is yours to use. We will even customize the logo and brand color to match your own. Contact us to learn more.

So there you have it, I believe Google+ is here to stay, and that ultimately Google will continue to tweak it to ensure its a necessity in the near future (and not only an option). So wouldn’t you want to be on Google+ now, before it’s too late!

Any other tricks people have, solutions, or even what has worked and what hasn’t? Would love to hear from you below 🙂

Post by Terri-Ann Cormier

 

 

 

 

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