Small business owners who think they don’t need a website should take the time to answer the following question: When is the last time you used a phone book? If you are honest, it has likely been years since you last used a phone book.
The Internet is the reason for this rapid change since Internet searches are an easy way to learn about a business and browse customer reviews. Additionally, with mobile users rapidly approaching 2 billion people worldwide, the Internet continues to be the easiest way to learn about a business.
Simply put, your small business needs a website, even if it is local. Here are a few key reasons why that is the case.
Your Business Will Stand Out from the Competition
As a small business owner, you know all too well that competition is an inevitable aspect of business ownership. Local small businesses will stand out against their competition that has failed to create a website. Many of your local customers will choose a business based on their Internet search. Don’t let valued customers slip away and do business with a competitor simply because they have a website.
You Can Provide Better Customer Service
Customers with questions about your business will appreciate a website that answers many of their questions. Spending the time to create a quality FAQ can do wonders for your business, and you might even want to consider adding a chat feature to contact potential customers and answer their concerns promptly.
Your Website Can Be a Great Marketing Tool
Customer reviews and testimonials can be placed on your website to reassure customers that they will be highly satisfied with what your business provides. Additionally, if your business has built up quality reviews on popular community review websites such as Yelp, you can provide an easy link reminding customers to leave great feedback.
In this way, the website can be used to remind customers you run a quality business while also contributing to more great publicity.
These are just a few of the many ways your business will stand out, gain credibility and enhance your marketing effectiveness by building a website. Creating a website will provide you with a great opportunity to reach your local customers, which is why you should make it an absolute priority to create a quality website that can grow your business.
Post by Terri-Ann Cormier
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